Campaigners from People for the Ethical Treatment of Animals (Peta) have announced plans for peaceful demonstrations outside major sporting stadiums across Britain, calling on football and rugby clubs to retire the use of live mascots during pre-match ceremonies.
The campaign argues that exposure to pyrotechnics, stadium roar, and artificial floodlights causes severe psychological distress to captive mascots, advocating instead for high-tech digital projections and symbolic crests.
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